There is an innovation wave flushing in over Norway. More exiting ideas and innovations than ever. The challenge is commercializing and moving the business to profitability. Responsible for different roles from UX design, brand identity, UI design, advertising revenue and developing brand strategy. I helped customers engage with and understand the business — helping drive sales, retain customers and grow value of the brand.

The visual communication codes were:

HIT and category, presently & historically.
HIT target’s brand environment.
Brand leaders from HIT international competition.
Successful projects visually linked to HIT concept within similar or differentmarketing categories.

Each point of the study lead to:

Visualising the essence of HIT and opening new design possibilities.
Incorporating your project within the design evolution of HIT category and outlining future trends.
Revealing the visual expectations of HIT targets in order to define innovative features.
Ranking and classifying essential features and avoiding visual “déjà vu”.
Multiplying sources of inspiration.